february, 2020

18feb9:00 am12:30 pmDigital Marketing 101 Workshop Tourism, Retail and Hospitality9:00 am - 12:30 pm Bega Valley Civic Centre, Zingel Pl,

Event Details

This is the first of a number of workshops focused on digital marketing. It will suit businesses participating in the visitor economy such as tours, attractions, accommodation, retailers, restaurants and cafe’s that want to develop some “how to” knowledge around using key tools and to identify ways to plan and evaluate digital marketing.

This workshop is designed for operators who already have a website and social media presence and want to build up skills around how to promote themselves better online and get a better return on investment.

The workshop is free of charge but you must have a website and social media presence (facebook or Instagram) and register to attend.

This half day workshop will cover:

  • Why you need digital marketing in your business
  • Developing a basic digital marketing plan
  • Knowing your what your audience is doing online
  • Choosing tactics that are right for your audience, your budget and your skills
  • Making sure your website is working for you (content mobile, ecommerce, security, hosting)
  • Knowing how Google can help your business
  • Where you can use social media successfully in your business
  • Understanding analytics
  • Introduction to email marketing and video marketing
  • Measuring for success
  • Bushfire impact promotional campaigns – tapping into online promotional programs for small business to help boost your presence, connections and sales.

Should you require further assistance or have any questions about suitability please contact us.

Register Here – Free. 

Required: a website and social media presence (facebook or Instagram) and register to attend. 

Time

(Tuesday) 9:00 am - 12:30 pm

Location

Bega Valley Civic Centre

Zingel Pl,

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